Print Advertising

The Virginia Horse Journal publishes twelve issues each year. In addition to reporting statewide equine news and our regular features, we present editorials of interest to advertisers. These consumer-oriented articles inform readers about what is on the market and enable advertisers to plan their advertising for the most effective results.

Serving the Virginia Horse Community since 1995

The Virginia Horse Journal has readers in a five state area, with the highest concentration of readers located in Virginia. The Virginia Horse Journal is distributed in, Virginia, North Carolina, West Virginia, Maryland and Pennsylvania. We are a free publication. Our target readership is every horse owner in Virginia and surrounding states. We are an all discipline and all breed publication. More than half of our advertisers have been with us for over 11 years, because they receive results.

Here is what some of our advertisers say:

“I get the best response from the Virginia Horse Journal. It is better than any other
advertising I do.” Susie Ashcom, The Ashcom Group.

“The results we get by advertising in the Virginia Horse Journal are like magic. We are so happy with the results.
There is no better place to advertise.” Todd Anderson, Pennington Seed.

Of all the advertising dollars I spend, the Virginia Horse Journal provides five time more responses
than all others combined. Reid Folsom, Farm Consultant.

“We are very satisfied with the response we received and will continue to advertise
because we get results.” Jess Sweely, Acorn Hill Sport Horses.

Advertising with the Virginia Horse Journal has done very well for me. It is the best for my business.
I get calls from all over the state. I am happy with the results.
Jim Morris, Oak Hill Thoroughbred.

Editorial Calendar and Bonus Distributions

January - Bonus Distribution of 10,000 extra copies at Horse World Expo in Timonium, MD. Reach horse owners from all over the east coast with this special distribution.

February is the very popular Year End Awards issue. We honor all the 2007 High Point Scorers, Champions and Res. Champions for all disciplines with editorial and photos. This issue is our most popular. Bonus Distribution is at Horse World Expo in Harrisonburg, PA.

March is the Annual Barn Building, Fence, Farm Equipment issue. We offer a special “pull out section” that readers can keep all year and refer to for their farm supply needs. April is spring horse show preview. Bonus Distribution is at the Lexington Spring Premier Hunter/Jumper show at the Virginia Horse Center.

April is the Horse Show issue. We bring the upcoming horse show information and focus special distribution at major horse shows through out Virginia.

May is our Ten Best Places to Horse Around in Virginia. Bonus Distribution at several major horse shows including the Warrenton Pony Show, Deep Run and The Virginia Horse Trials.

June is the Upperville Horse Show issue with Bonus distributions at that show and the Roanoke Valley Horse Show. Reach readers from all over the east coast with this special distribution

July is the Health, Nutrition and Supplements issue. Bonus Distribution is at the HITS shows and Dressage at Lexington.

August Bonus Distribution at the HITS shows and Lexington National Horse Show.

September Profiles of Virginia Youth – Up and Coming Competitors. Bonus Distribution is at VQHA Futurity, Old Dominion Morgan Horse Show, Virginia Horse Trials, Middleburg Classic, State Fair of Virginia.

October is the Who’s Who in Virginia issue. We highlight all of Virginia’s movers and shakers who run the Virginia horse community. Bonus distribution at the 24nd Bengt Llungquist Memorial Championship, Virginia Dressage Association Fall Competition, Washington International Horse Show and Capital Challenge and Autumn Arabian Classic

November is the Holiday Gift issue. Bonus distribution is at the Virginia Horse Shows Association Championship at the Virginia Horse Center.

December is the Stallion issue. We print an additional 10,000 copies for distribution in January at the Horse World Expo in Maryland, where we have a booth.

Print ad frequency discounts for 6x or 12x continuous insertions.

Rate Card #20, Effective 07/01/08 - Prices shown are per-insertion.

Placement	B&W*	Color	B&W 6X	Color 6X	B&W 12X	Color 12X	Width x Height (inches)
Full Page	$560	$680	$530	$645	$505	$615	8.5 x 10.0
1/2 Vertical Page	$335	$400	$310	$375	$285	$350	4.15 x 10.0
1/2 Horizontal Page	$335	$400	$310	$375	$285	$350	8.5 x 4.95
1/4 Page	$220	$265	$205	$245	$190	$225	4.15 x 4.95
1/8 Vertical Page	$135	$175	$120	$160	$110	$150	1.975 x 4.75
1/8 Horizontal Page	$135	$175	$120	$160	$110	$150	4.15 x 2.40
Business Card	$65	B&W Only	$60	B&W Only	$57	B&W Only	2.8 x 1.8
PREMIUM POSITIONS
Back Cover (4-Color)	Color only	$925	Color only	$875	Color only	$825	9.25 x 11.125 Full Bleed
Inside Front (4-Color)	Color only	$750	Color only	$725	Color only	$700	8.5 x 10.0
Page Opposite Inside Front	$675	$750	$635	$725	$600	$700	8.5 x 10.0
1/2 Page on Table of Contents Pg	Color only	$450	Color only	$440	Color only	$415	4.15 x 10.0 or 8.5 x 4.95
Inside Back (4-Color)	Color only	$750	Color only	$725	Color only	$700	8.5 x 10.0
Centerfold	$1,420	$1,570	$1,340	$1,490	$1,280	$1,450	Prepare two Full Page files Full Bleed OK
Cover	Call for Sponsorship Information

*Ad content and size may vary from issue to issue. Ask us to send you a reminder.

All ad changes and cancellations must be in writing and received by the Virginia Horse Journal by the deadline of the 12th of the month.

Display Ad Order Form

Mechanical Requirements

Web Offset Coated Paper
Trim Size: 9.0 x 10.875, Print Size: 8.5 x 10.375
Line Screen: 150 dpi (Scan images at 300 dpi)
B/W (Gray Scale); Four Color as CMYK
Dot Gain: 20%

Digital File Specifications PDF Presets for InDesignCS2&3 PDF Presets for Distiller

Rates are net. Non-commissionable agency commissions, where applicable, should be added.

Publishing Schedule

Issue	Advertising Deadline	Date of Publication
1 - January	12/12	1/1
2 - February	1/12	2/1
3 - March	2/12	3/1
4 - April	3/12	4/1
5 - May	4/12	5/1
6 - June	5/12	6/1
7 - July	6/12	7/1
8 - August	7/12	8/1
9 - September	8/12	9/1
10 - October	9/12	10/1
11 - November	10/12	11/1
12 - December	11/12	12/1

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