No other national, regional or local equestrian publication reaches more Virginians than the Virginia Horse Journal.
The Virginia Horse Journal has been serving the Virginia horse community since 1995. It is THE source of information about the Virginia horse industry. The Virginia Horse Journal is well-respected by the equestrian community and is the official publication of:
It is the only all-breed, all-discipline equine publication distributed to the entire state of Virginia. It is a monthly publication providing news articles and advertising to readers who are horse enthusiasts.
Our print issues are distributed monthly to over 500 distribution sites in Virginia, Maryland, West Virginia, North Carolina and Pennsylvania. In addition, the Virginia Horse Journal is mailed to over 5,000 subscribers and each member of our official associations.
Our readers are equestrians who want to know Virginia equine news, regardless of riding discipline, breed, or location. They want to know events to attend and where to purchase what they need. Our readers have the income and lifestyle to purchase products and services advertised. The Virginia Horse Journal is read by more than 57,000 equestrians, and provides an excellent environment to showcase equestrian businesses.
Our website edition of the Virginia Horse Journal averages 480,000 hits and 25,000 page views per month.
The Virginia Horse Journal offers access to an enormous print and internet equine market for your target-directed advertisements. No other national, regional or local equestrian magazine reaches more Virginia equestrians than the Virginia Horse Journal.
Survey of Virginia Horse Journal readers:
Virginia Horse Journal’s median reader is female, 42 years old and makes $78,000 per year.
Almost half of VHJ readers make over $100,000 per year.
More than 93% of VHJ readers own at least one horse.
Horseman from 77 Virginia counties and 7 states outside Virginia read the VHJ.
Virginia Horse Journal readers spend an average of $10,687 on a horse purchase.
VHJ readers spend an average of over $10,000 per year on equine related services.
Rate Card - Prices shown are per-insertion.
| Placement | B&W* | Color | B&W 6X |
Color 6X |
B&W 12X |
Color 12X |
Width x Height (inches) |
|---|---|---|---|---|---|---|---|
| Full Page | $560 | $680 | $530 | $645 | $505 | $615 | 8.5 x 10.0 |
| 1/2 Vertical Page | $335 | $400 | $310 | $375 | $285 | $350 | 4.15 x 10.0 |
| 1/2 Horizontal Page | $335 | $400 | $310 | $375 | $285 | $350 | 8.5 x 4.95 |
| 1/4 Page | $220 | $265 | $205 | $245 | $190 | $225 | 4.15 x 4.95 |
| 1/8 Vertical Page | $135 | $175 | $120 | $160 | $110 | $150 | 1.975 x 4.75 |
| 1/8 Horizontal Page | $135 | $175 | $120 | $160 | $110 | $150 | 4.15 x 2.40 |
| Business Card | $65 | B&W Only |
$60 | B&W Only |
$57 | B&W Only |
2.8 x 1.8 |
| PREMIUM POSITIONS | |||||||
| Back Cover (4-Color) | Color only |
$925 | Color only |
$875 | Color only |
$825 | 9.25 x 11.125 Full Bleed |
| Inside Front (4-Color) | Color only |
$750 | Color only |
$725 | Color only |
$700 | 8.5 x 10.0 |
| Page Opposite Inside Front | $675 | $750 | $635 | $725 | $600 | $700 | 8.5 x 10.0 |
| 1/2 Page on Table of Contents Pg | Color only |
$450 | Color only |
$440 | Color only |
$415 | 4.15 x 10.0 or 8.5 x 4.95 |
| Inside Back (4-Color) | Color only |
$750 | Color only |
$725 | Color only |
$700 | 8.5 x 10.0 |
| Centerfold | $1,420 | $1,570 | $1,340 | $1,490 | $1,280 | $1,450 | Prepare two Full Page files Full Bleed OK |
| Cover | Call for Sponsorship Information | ||||||
*Ad content and size may vary from issue to issue. Ask us to send you a reminder.
All ad changes and cancellations must be in writing and received by the Virginia Horse Journal by the deadline of the 12th of the month.
Display Ad Order Form
Mechanical Requirements
Digital File Specifications PDF Presets for InDesignCS2&3 PDF Presets for Distiller
Rates are net. Non-commissionable agency commissions, where applicable, should be added.
| Issue | Advertising Deadline |
Date of Publication |
|---|---|---|
| 1 - January | 12/12 | 1/1 |
| 2 - February | 1/12 | 2/1 |
| 3 - March | 2/12 | 3/1 |
| 4 - April | 3/12 | 4/1 |
| 5 - May | 4/12 | 5/1 |
| 6 - June | 5/12 | 6/1 |
| 7 - July | 6/12 | 7/1 |
| 8 - August | 7/12 | 8/1 |
| 9 - September | 8/12 | 9/1 |
| 10 - October | 9/12 | 10/1 |
| 11 - November | 10/12 | 11/1 |
| 12 - December | 11/12 | 12/1 |
3. Ad Effectiveness - Rerun Ads
4. Ad Effectiveness - Repeat Ads
5. Ad Effectiveness - Two ads same issue
6. Ad Position